1M+Downloads
BRCollab · LOUD × Bruno
01Brand identity
Prime Rush is a next-gen mobile battle royale set in a Brazilian favela. SuperGaming brought us in to build the entire visual identity - logo, type system, colour language, and brand guide - from the ground up, before a single line of code shipped.
Brazil's largest esports organisation - and its founder Bruno - were deeply involved in shaping the identity. LOUD Green was woven directly into the palette, making this one of the rare brand projects where the partner's voice is literally visible in every single asset.
A bold, forward-leaning wordmark built on custom letterforms. The diagonal thrust of RUSH communicates speed and aggression without resorting to clichéd gaming iconography.
Do not squash or stretch the logo in any direction
Do not change orientation, flip, or rotate the logo
Do not fill with gradients, textures, or images
Do not add outer glow, drop shadows, or blur
Do not enclose the logo inside a box or shape
Do not use white logo on light backgrounds
Four colours. Each one earned - the purple from BRX's Brazilian roots, the yellow for energy and danger, the green directly from LOUD's identity, and the near-black that ties everything together.
Three texture systems define the brand's tactile feel - halftone dots, diagonal hatching, and the signature jagged brush-stroke corner motifs. These carry across in-game UI, social assets, and marketing materials without losing coherence.
The visual world of Prime Rush is rooted in the Brazilian favela of Maré - vivid, kinetic, culturally specific. Character designs push an athletic-futurist aesthetic against a grounded environment.
The complete identity system documented in a living brand guide - covering logo usage rules, safe zones, typography specs, colour values, texture assets, and partnership lockup guidelines.